We have an update on the earlier November ’09 news that Milla Jovovich would be designing the next Tommy Hilfiger Limited Edition bag to benefit Breast Health International. Fibre2Fashion has a great news article with heaps of additional information on the bag and the upcoming ad campaign for it featuring Milla.
While the article doesn’t mention Milla assisting in designing the bag (unlike the Women’s Wear Daily article from last Fall), it does talk about an upcoming promotional campaign for the new bag, available in select stores as of April 2010, as photographed by fellow model and photographer, Helena Christensen. According to the article, Milla is the latest ambassador for the Tommy Hilfiger BHI charity initiative, and even features quotations on it from the actress. From Fibre2Fashion.com:
Tommy Hilfiger Europe announced the fourth in a series of limited-edition bags to benefit Breast Health International, a globally renowned organization committed to finding a cure for breast cancer. This year, Tommy Hilfiger has partnered with international supermodel and actress Milla Jovovich as ambassador for the program.
International supermodel and photographer Helena Christensen will also partner with Tommy Hilfiger by photographing Milla Jovovich. The limited-edition bag will be sold in select Tommy Hilfiger flagship stores, in key selected department stores and wholesale clients in Europe beginning April 2010.
“I am excited to work with Milla Jovovich and Helena Christensen in our continued support of the Breast Health International,” said Tommy Hilfiger. “With the limited-edition bag series we’ve been able to contribute to building breast cancer awareness, and offer our customers an opportunity to make their contribution as well.”
“As a devote supporter of charitable causes, I really am grateful to be the ambassador for Tommy Hilfiger’s initiative to support Breast Health International,” said Milla Jovovich. “To be a part of such an inspirational initiative is an incredible honor, and I hope that through our partnership we can help make a difference in the thousands of lives touched by the horrible disease.”
Former ambassador of the Limited Edition bag initiative and international supermodel, Helena Christensen, continues her partnership with Tommy Hilfiger. For this edition of the initiative, Helena has lent her creative talent to Tommy Hilfiger, by photographing Milla Jovovich. The campaign breaks in key fashion publications, in March 2010, while the images will also feature on all promotional materials for the initiative.
Check out two medium-res behind-the-scenes photos of Milla and photographer Christensen at the shoot from November ’09, courtesy of Milla Jovovich via Twitter, by clicking on the RHS preview. Be sure to keep your eyes peeled for the print ads, coming this March!
New Photo Albums:
• On-Set Photos > Tommy Hilfiger BHI Limited Edition Bag 2009 Campaign Photoshoot












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